Tag Archives: cupcake

Cupcakes Boost the Economy

17 Jul

Flickr Chris Blakeley

Who knew it was possible that in one of the worst economic times our country has ever seen these delicious delectibles can be held accountable for boosting employment.

In New York City, specifically, the latest unemployment numbers have gone down thanks to bakeries.

“One segment of the industry that seems to be adding the most outlets is cupcake cafes.  This could be a fad, or not,” Barbara Byrne Denham, chief economist at real-estate services firm Eastern Consolidated, wrote in a report Thursday.

I LOVE IT! In a million years I never would have associated the thought of a cupcake fad boosting us economically. I mean I guess in my personal cupcake obsession I have been giving back plentifully to the bakeries and stores for supplies.

Here’s Butter Lane bakery’s owner Pam Nelson‘s rationality to the success of the cupcake craze:

“I think it’s kind of an indulgence and the price point is still low. For three dollars people can buy something for themselves instead of spending 100 bucks on a dinner and still feel like they’re treating themselves.”

This sounds about right, don’t you think? They say chains and smaller shops like CRUMBS Bake Shop and Butch Bakery are all staying strong. I mean how could they not with such yummy treats.

Great article with more details here!


Chocolate Cupcakes with Strawberry Frosting

9 Jul
I’m on a strawberry kick since 4th of July, so I’ve been looking for another excuse to make something with the yummy berry. I found a recipe for a strawberry frosting and thought it would be perfect with a chocolate cupcake. I mean who doesn’t love chocolate strawberries, right? Here’s how it’s done:
Beat together:
  • 2 sticks of butter
  • 2 1/2 cups of sugar
  • 4 eggs (add one at a time)


  • 1 3/4 cups of flour
  • 1 tsp baking powder
  • 1/2 tsp baking soda
  • 1/4 tsp salt
  • 1 cup cocoa powder

Measure out 1 cup of milk and 2 tsps vanilla

Add 1/3 of the dry ingredients followed by 1/2 of the milk and so on and so on. Also, be sure you scrape the sides and bottom of your bowl, you don’t want flour stuck to the sides when you think you’re finished. Pour batter into cupcake paper-lined muffin tins filling them 3/4 full.

Bake at 350 for 20 minutes.

My first batch looked amazing. I moved them to cool and filled in the second tin. After setting the timer and giving them a minute to cook, I returned to check on my chocolate cupcakes. What I found in the oven was barely baking batter. Crap! I had turned the oven off. After a quick laugh at myself, I turned the oven back on and reset the timer.

I had to watch this batch a little closer because of my little slip up, but they still turned out just right.

The recipe for strawberry frosting sounded good, but I have a thing for creamcheese frosting so I changed it up a little. Rather than adding two sticks of butter, I added one stick of butter and one package 8 oz. cream cheese both at room temperature and beat until creamy.

Then sift in 3-4 cups of powdered sugar and beat. Add 1/3 cup of strawberry puree and beat until combined. After adding the puree my frosting was a little runny. Next time I’ll probably just try chopped strawberries.

Although I’m not completely pleased with the frosting, this cupcake was delicious!